Show notes:
00:38
What I'm going to share with you is typically stuff that I don't share outside of like our paid workshops and coaching programs. But I figured I just did this workshop for them yesterday, I'm gonna give you some of the high-level things that I taught and that I teach, that you can implement as well and to your business. So if you're tuning into this life, you could hear me today, because yesterday my audio did not work. So if you can hear me just say live in the comment section to say what's up, let me know that you can actually hear me and that you're here. And if you're on the replay, just say what's up again, just let me know that you were here. I'd love to know if you're tuning in and seeing your face. So let's go ahead and dive in, shall we?
3:48
We want to captivate our audience. Okay, in the workshop that I did for this YouTube channel, yesterday, we heavily focused on Captivate,, we stayed here for a little while. And then the third thing that you have to do is convert your audience, you want to convert your audience, and I'm gonna explain like what to do in that because that's ultimately how you're gonna be doing the call to action just a moment. Okay? And so, to connect with your audience, you need three things. Okay? I was gonna say, you need more than that. But three major things will help get you some momentum. First, you need a very sharp message, you need something that when you need a way to communicate your message that is gonna stand you apart, right? Because there's what you say like, if you're helping people lose weight, and that's what your coaching program does, then, know what you want to tell people, right? It's like, to lose weight, you've got to eat like this, or you got to work out like this, right? But that often doesn't do the trick that doesn't get people interested in your coaching program, nine times out of 10.
7:06
If you want to sell naturally, you got to first hit the emotions, write that down. If you want to sell naturally, you got to first hit the emotions. And what I mean by that is you got to get to the pains and desires of your ideal clients. What are the things that they truly want? Right, not just weight loss, like why do they want to lose weight? What are the reasons they want to lose weight? What are the reasons they want to get their problem solved, whatever that may be, for your particular whatever your coaching program solves? Right? If you don't do this, you're not going to be able to sell your coaching program very effectively online.
11:34
you want to have a flow, this is so you know, it's not like you're just shooting at the hips here, you know what to correct in your videos, you know what to correct in your chat flow, to be able to sell very naturally. The second thing that you want is to be able to tap into emotions, as I previously explained, you got to be able to tap into the motions, otherwise, you're never going to be able to sell anything. Okay? The third thing is you have to change their mind, you have to help them see things differently, right. If your content, if your videos aren't doing that, it's going to be very hard to sell anything. The fourth thing you want to do is create demand. As I just mentioned, there is a process that I teach on how to create demand, it's only three steps, I have a PDF that breaks down those three steps. So if you want to see the one-page PDF, put demand creation below, and I'll send it over to you.
“ When you can tap into their emotions when you know, you have something that can help solve their problems, AKA a lead magnets, right, or something along those lines is always have to be an actual lead magnet.”
Keynotes
Connect with me:
Email: jason@goliveonlinemastermind.com
Website: www.localgymsandfitness.com
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
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