Show notes:
0:00
Okay, here is the Facebook Live, not just the Facebook Live, really the live video secret. And you'll see why in a second that nobody is talking about. In fact, for videos, really for content in general, we're going to keep it focused on live videos today, what you say is important, for sure, but there's nothing more important than what I'm about to give you a day, there is something that's way more important than what comes out of your mouth, right? Especially if you're looking to sign up more clients to make more sales in your business, you've got to be able to communicate what I'm about to share with you. Because here's the thing, right? If you've already been posting content, and going live and doing marketing, but what you're saying isn't getting you the results that you want, like your content is not getting the engagement that you feel like it should be, you're not getting consistent, or predictable leads and clients coming in regularly. There is a reason for that. Okay, and I'm going to break this down. Now, if you're listening on the podcast, or you're listening on Facebook, or wherever you're listening, if you find value in what I'm about to share, my ask in return for giving you this value.
4:26
. So what is more important than what you say it's how you communicate it, how you position yourself, and how you communicate it. Right? One of the first things that I have students do when they join the in-demand coach program walks them through, which is the first pillar of our program, the sharpening their message. And there's a seven-step process in which we have people sharpen their message, and one of the seven steps in sharpening your message is to come up with your unique vehicle. And what I find is and I do, this is a complimentary call that I give to our students where I'll do an avatar and messaging review call. And I've had coaches come in that are already making multiple, six figures. And they've realized that their vehicle is not in alignment with what they want. And one of the biggest breakthroughs a lot of coaches have is when you know that the thing that you're saying is not positioning you in the way that you want to show up in the world. Right. And this is why coaches are struggling to stand out. This is why content goes on the scene, this is why lead generation becomes inconsistent. It's because of the positioning and how you're communicating, that your message is commodity-based, right? You're not speaking to one specific avatar, you're not getting into the avatars, pains, and 10s of desires into their fears. And it stays very surface level, right.
8:55
And the first thing when it comes to learning how to communicate your message is step number one is coming up with like, the biggest paint, like, let's start with the problem, right? Let's go step one, and then we'll do step one, A B, and see, we want to start with the overarching problem, like what's the external problem that they're experiencing? And then what's the internal problem they're experiencing? So the example could be maybe they're overweight, right? Maybe they're 30 pounds overweight, if we want to get specific, maybe they don't feel confident, they don't feel attractive. That's the internal, right. And then underneath the problem, what pains and fears do they have associated with that? Right? Like, are they you know, is their sex life suffering from their significant other is, you know, they not able to go to the beach? Because they just don't feel confident? Like, you know, is their family life suffering, like what is happening? What are their pains, and what are their fears, like really getting clear on these things? It's very, very powerful, very, very powerful and then the second step under here is going to be, what are their desires? Like? What does transformation look like to them? You know, a lot of times people just assume that the transformation is the opposite. Oh, they just want to lose 30 pounds, maybe. But why? Like, what are those wants? What are those desires? Why do they want to lose 30 pounds? Right? What is it? Maybe they want to they don't want to get divorced, right? Maybe they're like, I feel like my significant other is going to leave me for somebody else. Like, you see how powerful that stuff is when we can get into their fears and their desire. So really figuring out what transformation looks like for them. Does that make sense? That's the second step, get clear on one person.
11:25
What are those mistakes, because, look, they're not making those mistakes on purpose, right? And when you can get clear on this, this is going to help form how you communicate to them. You don't want to say stop making this mistake, because again, that's going to be what you say you want to be able to tie it into each one of these steps I'm giving you and I'm gonna give you a little example or template at the end of this, don't you worry, don't you worry. Number four is their beliefs. What are those big limiting beliefs and objections, they're making the mistakes for a reason? Like they wouldn't be making the mistakes if they didn't believe that taking that action wasn't true, right. So they believe whatever they're doing is true. And so we want to get to their biggest beliefs and objections. This makes sense. And then, of course, you want to have strategies for like discrediting the mistakes, and showing how the objections and the false beliefs aren't true. Right.
“It's taking away that you help people go from that problem to that transformation. I should go this way, this way that way, and get them to that result, like what is it for you? And it can't be your program, your answers are your program? You're doing it wrong, right? It's not your program. It's a vehicle.”
Keynotes
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Email: jason@goliveonlinemastermind.com
Website: www.growmyvisibility.com
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