Every podcaster has one thing in common: they all have 24 hours in the day. Today I'm going to share a ton of research and strategies to get your more productive. Last week I talked about five things that you think will grow your audience but don't. This is continuing on with that theme of determining what you want to do, and then getting it done. One of my favorite quotes from Abraham Lincoln is “Give me six hours to chop down a tree and I will spend the first four sharpening the axe.”
If you have no focus, it doesn't matter what microphone you have if you can't get it together.
My Own Personal StrugglesGrowing up I was what some might call "A weird little boy." I remember driving my Mom nuts as I would be in the kitchen talking on the phone. We had a bunch of 16 oz coke glasses that I would fill up with water and tune and then play as I was talking on the phone. I always described myself as "Creative" but I'm sure if I was in elementary school today that would pump me with enough Ritalin to put a Rhino to sleep. As an adult, I tried going on some medication but the more focus I achieved was washed away by the energy that was sucked out of me. With this in mind when I get my creative juices flowing, I can be hyper-focused and lose all sense of time. To me I define that as "fun," but when you look up at the clock and it's 3 AM, and you have a big presentation the next day that is a problem.
For the most part, much like many programs, admitting you have an issue is step one. I have a clear indicator and that is my desk. The more messy it is, the better the chance I need to pump the breaks.
Pumping the BreaksSlowing down seems backward, but when you find yourself behind in tasks, etc and everything in your mind and body is saying "Push through" and you want to throw on your Superman or Wonder Woman outfit and start writing checks your body can cash. The result is you become more purposeful, focused, and you get more stuff done.
What Do You Want To Be When You Grow Up?6:24
Whatever the goal is, you need to know it. I would recommend writing it down (more tools later). Take some time to think about it. If you don't know where you want to go, how will you know when you get there? If you aim at nothing you will hit it every time.
Setting PrioritiesThe book First Things First by Steven Covey he talks about Important VS Urgent
Something that is urgent and important is a crisis. It's pressing problems with deadlines. Something that is important but NOT urgent would be things such as exercise, relationship building, personal growth. If you ignore these important things, they later become important AND urgent.
Some things that are urgent but NOT important might be interruptions, phone calls (some of them), some email, some meetings
Some things that are not important and NOT urgent would be busy work, time wasters, some pleasant activities.
How to Know When To Delegate?9:02
In episode 159 of the Resourceful Designer, Mark had some great questions you can use to make this simple. First, you have to identify all the things you do in your podcast/life. He suggests using post-it notes or an index card, but you're going to need a place for two piles. Then take each task and answer the following questions
If you answered yes to BOTH questions, put it in pile number one. If you cannot respond yes to both questions, put it into pile number two. Separate your collection into these two piles.
Pile Number 1: Things that I like doing, and I'm good atLook at the items in this pile and ask, If I continue doing this thing will it help my podcast grow? Will it help me achieve my goal?
Start two new piles. One will have all the items that will move you forward, and the pile of things you are good at and you like doing are things you are not saying no to, but not now.
Pile Number 2: Things that I don't like doing, or I'm not good atLook at the items in this pile and ask, If I continue doing this thing will it help my podcast grow? Will it help me achieve my goal?
If the answer is yes, then these are the things you need to delegate.
Capturing and Organizing Your Thoughts12:45
Brilliant ideas come at the most inconvenient times. I get great ideas in the shower. You NEED to capture these and organize them in a way so you can use them later. Here are some tools:
Evernote: I use this tool. It's free (there is a paid version at $7.99 a month). I have a folder called SOP Ideas. I have a folder called "Marketing Crap" that is filled with all those ebooks I get that I will read later. The thing I love about Evernote is I can use it on my phone, my tablet or computer and it all syncs together. They have a tool called "Web Clipper" that allows me to take a web page and save it in Evernote with a few clicks. They recently added a feature that makes it super easy to connect your gmail to your Evernote. See https://evernote.com/blog/introducing-evernote-gmail/
OneNote: This is Microsoft's version of Evernote. It's not bad. It is also free. If you are paying for Microsoft Office you have it.. If you are a big Microsoft user (outlook, word, excel) you might play with this tool.
Trello: Trello is another free (or paid) version that is much more visual as instead of folders you have cards (think index cards). Trello premium is $12.50 a month
Common Features: Evernote, OneNote, and Trello all have the ability to have topics and subtopics. They all have the ability to share information (which is great for collaborating with co-hosts)
Whatever tool you want to use is fine. The bottom line is you need a tool. I've got a course on organizing your information that spotlights these tools.
Where Is Your Time Going?16:41
Want to see how you spend your time? Check out Rescue Time which helps you understand your daily habits so you can focus and be more productive. Rescue Time is free. The Premium version is $9 a month and allows you to track your time off the computer as well.
Another way to do this is to set your alarm on your phone to go off in an hour. When it goes off write down (maybe in Evernote?) what you were doing. I know when I did this the first time many years ago I was surprised how much time I spent watching reruns of TV shows I had already seen.
My Favorite To Do List19:09
While there are a number of Todo apps, my favorite is todoist. Much like Evernote, I can have Todoist on my phone, tablet or computer and they all sync together. Also like Evernote, I can take an email and turn it into a task.
You can organize your task into projects. You can assign due dates and be sent reminders. There is even a reward system. You can set how many tasks you want to accomplish a day and earn points. This somewhat makes your to-do list a game. If you've been using tasks in Google, this will sync with that system. It's very powerful.
The todist software is free and the premium is $3 a month.
Why You're Getting FrustratedStudies show that every time you check email, a social feed, or respond to a notification, your mind requires 23 minutes of re-focus time to get back on task. People that multitask are actually 40% less productive.
Finding Focus To Knock Off Your To Do ListWhen it's time to record, here are some things you can do that might make things easier:
