AI Magic: Unlocking Data Analysis and Creativity for Amazon Sellers
Episode Summary
In today's episode of Seller Sessions, Danny welcomes first-time guest Joanna Lambadjieva, an expert in AI consultancy for e-commerce sellers and founder of Amazing Wave. Jo brings her 13 years of experience across digital marketing, agency, and aggregator spaces to discuss the game-changing role of AI in data analysis for Amazon sellers.
- Why AI Isn't Just for Text and Images: Jo shares how sellers often overlook the incredible capabilities of AI for data analysis. By leveraging tools like ChatGPT and Claude, sellers can unlock deep insights into their performance, category trends, and customer behavior.
- Understanding Large Language Models (LLMs): Jo breaks down how LLMs like ChatGPT and Claude, while text-focused, can also handle complex numerical analysis using Python and JavaScript extensions. The best part? You don't need to be a coder to use them.
- Claude vs. ChatGPT: Jo compares the strengths of these two leading AI tools:
- Claude excels in semantic text analysis—perfect for understanding customer reviews and uncovering deeper insights like benefits, negatives, and use cases.
- ChatGPT shines in numerical data processing—ideal for tasks like keyword analysis, spreadsheets, and producing Excel-ready outputs at scale.
- AI in Creativity and Design: AI is only as good as the human behind it. Jo and Danny discuss how AI, combined with domain knowledge, can enhance image creation and creative processes for Amazon listings, but true creativity still comes from human insight.
- Practical Use Cases for Sellers: Jo highlights the power of categorization with AI. Whether grouping keywords into themes or analyzing best-seller product features, categorization helps sellers understand their market, positioning, and trends more effectively.
Key Takeaways:
- Experiment with multiple AI tools like ChatGPT and Claude to see which works best for your specific needs.
- Focus on providing clear prompts and context for better AI outputs—structure your data and analysis requests step-by-step.
- Leverage AI to categorize and analyze keywords, product features, and customer reviews to uncover actionable insights.
- Use AI for heavy lifting in data and creativity, but combine it with human expertise for the best results.
About Jo Lampagina
- Founder of Amazing Wave, an AI consultancy for e-commerce sellers.
- Publisher of the AI for E-commerce Newsletter, reaching over 13,000 subscribers.
- Co-host of the upcoming New Frontier Podcast, exploring the intersection of AI and e-commerce.
Connect with Jo:
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