Behind the Scenes of Live Image Optimization
Host: Danny McMillan
Guests: Dorian, Sim, Andri
This MIM Live session explores image optimisation and its impact on product visibility and customer engagement. Danny McMillan and the team work with Dorian to refine visual assets in real-time, showcasing the iterative process of creating compelling e-commerce imagery.
Key Highlights:
1. Hydrogen Peroxide and Product Messaging
- The discussion emphasizes the importance of ingredient transparency in product imagery, suggesting that highlighting ingredients like hydrogen peroxide can build trust and credibility.
- Andri highlights the challenge of balancing safety with performance claims, questioning whether to emphasize less invasive formulas or scientific effectiveness.
- Dorian agrees on the need for clarity, stating that a certain formula can be featured in the design to connect with the target audience.
2. Results-Oriented Copywriting
- Sim and the team discuss how timelines influence buyer decisions, emphasising that claims like "8x shades whiter" need a defined timeframe to increase credibility.
- Catchy phrasing like "Fast results in just 14 days" emerged as a strong contender, with Andri explaining, "14 days sounds shorter and less intimidating than two weeks—it's worth testing."
3. Award-Winning Trust Signals
- Integrating awards or certifications into packaging was explored. Andri suggested, "Adding 'Award-Winning Formula' subtly elevates the product, making competitors look less trustworthy."
- Danny adds, "It's about stating the obvious but making it compelling. Why does the formula win awards? That's the narrative buyers want."
4. Aesthetic Tweaks and Visual Testing
- A debate arose over using before-and-after images, with concerns about aesthetics and customer perception. Danny noted, "Yellow teeth might show results but could deter initial impressions."
- Dorian highlighted the squint test, zooming out to assess prominent elements like colors and text. Key points included:
- Bright colors (e.g., reds or blues) often outperform pastels.
- Highlighting "Award-Winning" in bold, contrasting circles can attract attention while staying professional.
5. Iteration Through Data
- The team emphasised the importance of testing hypotheses. As Dorian stated, "The moment I feel confident with a design is when I'm ready to spend $100 to test it on ProductPinion or similar platforms."
- The session concluded with multiple design iterations, balancing brand presence, messaging clarity, and aesthetic appeal.
Actionable Takeaways:
- Test visual prominence: Verify bold claims like "Award-Winning" align with customer expectations.
- Iterate designs with context: Use competition-aware adjustments like standout colors or trust signals.
- Keep numbers clean and clear: Short timelines and concise claims enhance psychological impact.
