📅 June 30 20252024 | ⏱️ 38 min | 🎙️ Adam Heist & Andri Sadlak

Discover the exact 5-step system that doubled a seller's click-through rate and generated $19,000 in additional monthly revenue with just one main image change. Andri Sadlak breaks down the complete conversion optimization playbook.

🎙️ Host: Adam "Heist" Runquist - Amazon Seller & Broad Match Co-Host

🎯 Guest: Andri Sadlak - Product Opinion Founder & Conversion Expert | https://www.linkedin.com/in/sadlak/

In this special Seller Sessions episode, Adam Heist sits down with Andri Sadlak, founder of Product Opinion and expert from the Main Image Monthly show, to dive deep into conversion optimization strategies that are defining success on Amazon in 2024.

Fresh from Seller Sessions Live in London, Andri shares the complete 5-step main image testing system that helped a knee pillow seller double their click-through rate from 7% to 14% and generate an additional $19,000 in monthly revenue with a single image change - delivering a 4,286% ROI on a $447 investment.

The conversation explores why consistency in conversion optimization has become the key differentiator as Amazon becomes increasingly competitive with institutional investors and major brands. Andri breaks down the critical shift from one-time optimization to systematic, ongoing testing processes that keep sellers ahead of rapidly evolving competition.

Amazon has evolved from a platform where "almost anyone could pull it off" to requiring sophisticated, consistent optimization strategies. Success now demands mastering both Amazon's internal algorithm and external traffic generation.

The knee pillow case study demonstrates how systematic research uncovered customer priorities (washable covers, orthopedic approval, doctor development) that informed design decisions leading to measurable revenue increases.

From working with professional creative directors to leveraging AI tools and budget-friendly Canva alternatives, Andri provides practical pathways for sellers at different investment levels.