AI is powerful—but it can't save a weak offer. In this episode of Built by Business, Andy Isom breaks down the difference between using AI to scale what works and relying on it to fix what's broken. You'll learn when automation makes sense (listing optimization, PPC tweaks, post-purchase emails), and when it becomes a costly crutch.
Whether you're just starting out or scaling up, this episode will sharpen your thinking about tools, strategy, and what really makes a product sell.
Need help figuring out whether you're optimizing the right thing?
Request your Free Amazon Brand Audit at www.weavos.io
