Dismiss the traditional 'hard' sales approach and give your clients a more credible solution to their problems. It's important to gain your client's trust and invest in building relationships with them, find out the right information about them and their needs and you will be able to convert those relationships into sales.
In This Episode:
" They're not focused on giving you a solution to your problem, they're focused on commission and that doesn't necessarily work that well for the customer "
" it's really important that you stay abreast of current issues and know how that's going to affect your clients "
" It's so effective because every single stage of the sales process, the prospective customer feels heard and valued, they feel like the salesperson is actually interested in them, and what they need "
" We are becoming the credible partner, we're becoming the person that they can bounce ideas off, the objective perspective"
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