Description

Pricing is tricky, nuanced, confusing, nauseating, horrible, exciting, stressful, liberating, empowering, annoying, and basically just a really emotional process that unfortunately doesn't have clear-cut answers.

I don't subscribe to the belief that everyone should just "double their rates," for several reasons.

1. If you aren't aligned with that price and cannot confidently quote it, you will self-sabotage in marketing that offer.
2. It might not make sense for the type of client the offer is for.

But because this comes up time and time again with clients, friends, and in my own business I wanted to share even more, especially as it relates to some ways online entrepreneurs are making things harder than they have to be when it comes to pricing & selling their offers.

Links:

Sell It Sister Course: sellitsister.net