It's incredibly normal that over time you will get more and more specific about who you want to serve in your business. It comes from the fact that as you work with more and more people you'll realize who's a better fit for you work, or who you really enjoy working with.
However, when this happens there usually some concern around:
-will everything I've already created go to waste
-how will I find these new people
-what do I need to say to get them to notice me
Unless you are drastically changing your niche, you absolutely don't have to start back at Square One. YAY!
Usually you just need a much smaller adjustment in your messaging and a slightly new marketing strategy and you can be off to the races.
In this episode I'm sharing exactly how to do this so you don't have to waste too much time on trial and error and can simply start serving more of those perfect people.
