For business owners who want to run more ethical and inclusive businesses that means opening up to learning, listening, and changing. And the work is often uncomfortable, but it's necessary. In 2021 we can no longer pretend we don't know about systemic inequalities. At this point if you aren't doing the work to consciously create a more just, equitable, inclusive, and anti-racist business, then you are choosing to cause more harm. Even if the intent isn't there, the impact is. Entrepreneurs are constantly having to do new things & push themselves out of their comfort zones. This means we can do hard work! And because our businesses give us tremendous opportunities for positive impact, we need to commit to doing what is right for everyone, not just a select few.
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