Today's episode of Sell With Authority is part of our special series on trust and distrust inside the agency sales process. Over the last several weeks, you've heard from agency leaders who are willing to lean into this issue — honestly, transparently, and without shortcuts.
When trust is present, the pipeline flows. Right-fit prospects show up prepared. Momentum builds.
But when trust is missing, everything slows down. Friction increases. Growth stalls.
Which makes today's conversation a perfect fit for this series.
Our guest is Greg Star, Founder of Driven Authentic Branding Solutions and co-founder of Carvertise — a company that skyrocketed from zero to $19 million in revenue and earned a spot on the Inc. 5000 list.
Greg's story is about transformation, and facing real challenges. It's about what happens when authenticity is expressed with purpose and perspective.
In this conversation he breaks down why trust is both the architecture and the obstacle — and why LinkedIn is one of the most underutilized opportunities for agency leaders to build real authority and reputation. His insights are grounded in research, data, and practical how-to's you can apply immediately.
