Prospecting is a crucial step in sales that allows you to identify new opportunities for your business and warm up cold leads. It allows you to make the best use of your time, as it often involves in-depth research to qualify leads before you dial and make a call.
All successful cold-callers start way before picking up the phone. It requires practice, dedication, and patience. Today, Brandon is here to help you be as prepared as possible to make the most of each call.
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