Have you ever wondered why one of your pages ranks for your desired keyword, but it's not the page you want? Perhaps you have spent a great deal of time pumping out content, only to find that you now have a dozen articles that talk about virtually the same thing with some slight variation? This is one of the reasons to perform an SEO content audit. An audit will allow you to avoid what is often referred to as rankings cannibalization, especially as it relates to your long tail keyword rankings.
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