In episode 73 of the SEOLeverage Podcast, Gert Mellak covers the complexities of SEO migrations. He discusses the potential pitfalls, such as ranking drops and content loss, and provides a checklist for a smooth transition. Gert emphasizes the importance of thorough planning and expert guidance to maintain SEO performance during migrations.
Doing a migration is not that simple as it seems. Many things need to be considered because in doing SEO migrations a lot can go wrong in the process such as some contents can get lost or something can provoke your rankings to go down. It is important that you seek the advice of an expert to help you in the process of migration in order that the more important elements are kept and the downward ranking are kept at a temporary status. It is understandable, though, that Google's response to a site will be very different for the relaunched new version. In the same way, it is also common for Google to change the ranking slightly downwards until they slowly see how users react.
Podcast Highlights:
00:01 Prologue
00:34 Introduction of the topic
01:11 Beginning CTA
01:45 Why is there a need to be careful when doing migrations?
02:30 What are the first steps that SEO Leverage does when doing migrations?
03:24 How does Google react upon seeing a newly migrated page or a relaunched new version?
05:03 Why is it important to secure a trusted and expert person or agency to help in the migration process?
05:28 How should you proceed if you need assistance in the migration process?
06:35 End
Resources:
The ERICA SEO Framework:
https://seoleverage.com/seo-consulting/
Connect with Gert Mellak:
Website: https://seoleverage.com/
Email: info@seoleverage.com
