Description

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Episode Brief Description

One of the most commonly heard pieces of advice in the online business world is that you need to build a big audience to make a lot of money. In today's show we chat on why it's not the size of your audience that counts, but the quality

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Key Insights & Timestamps

[00:14] – Welcome
[03:05] – Ask yourself what problem is it that you're solving for your customer
[05:18] – Smaller numbers are actually better in the beginning. 50 potential customers are much better than 1000's of unknowns
[06:50] – Prove your offer before you have a giant audience
[07:50] – Grow your audience with what actually targets them. Go where your customer is. This can be in person on online, but hang out where they are, and get your message in front of them
[10:46] – Targeting your customer. Be sure you spend your time attracting people who will actually buy from you
[16:38] – Don't get caught up in the numbers
[18:30] – Action Items

Your Homework

Ariana's Homework

Go find your 10 biggest fans and find a way to thank them and appreciate them

Tom's Homework

Try to figure out who is your ideal client, and go a little deeper to really find out what they need

Tom's Bookshelf

Getting Things Done

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Resources Mentioned

Key Insights

Don't get too caught up in your audience numbers or followers
Create a stronger product offering by testing your approach and sales on a small group of selected customers
Connect with potential customers by meeting them where they are

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