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Episode Brief Description

How you & your business show up in the world can be a bit of a struggle to figure out. In today's show, we talk about positioning and a couple of ways you can use it in your marketing to stand out

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Key Insights & Timestamps

[00:15] – Welcome
[02:48] – Online businesses have created so much competition and can make it difficult for your customers to actually find you
[04:30] – What you do in the mind of your prospect or potential client is positioning
[08:18] – Even if you are not the face of your brand, your story is important. People like people
[09:10] – Start with your story, this will become your "Why"
[10:48] – Creating your mission statement
[15:09] – Creating the connection with your "people"
[20:09] – Creating your positioning statement
- Who you are
- What you stand for
- What is your purpose
[23:36] – Positioning toward your customer journey
[28:46] – Action Items
[29:29] – Tom's Bookshelf

Your Homework

Ariana's Homework

What's one way you position your business that makes you stand out?

Tom's Homework

Reach out to your existing customers, or even new ones and ask what they percieve of you and your brand. How do you come across to them?

Tom's Bookshelf

Positioning

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Resources Mentioned

Key Insights

Learn how to create the brand
Create your positioning statement
Discover ways to connect with customers and draw them to you, by really honing in on your brand and why you are the best solution for their needs

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