Description

In a tighter real estate market, how do you ensure a consistent flow of leads in your business?

In this episode, Shane is joined by Adam Gower to talk about the lead generation strategies you can start implementing in your business if you are finding it hard to attract the right investors. He talks about his lead flow process, from establishing an online process and building authority. They will also take you through the difference between paid ads and organic leads so you can determine what suits your objectives.

Dr. Adam Gower builds best-of-class digital marketing platforms for real estate developers so you can syndicate project equity online. He provides advanced training to investors who want to invest in online syndicated real estate deals with a strong emphasis on wealth preservation and long-term growth.

[00:01 - 16:02] Home Prices Are in for a Soft Landing

• Stock portfolios are going down since the beginning of the year due to interest rates, inflation, and the stock market.
• Adam thinks that the rate of growth of inflation is slow as flat, which means it's not growing anymore.

[16:03 - 21:10] Secure a Constant Flow of Leads

• Having a solid investor acquisition system and automated workflow could free up your time to perform immediate follow-up with leads which is the proven way to convert.
• Purchasing an email list as a way to generate leads is a waste of money. You should focus the immediate contact and follow-up as soon as someone shows interest.

[21:11 - 39:59] A Cut Above The Rest

• Building your authority through establishing your online presence increases lead flow. This could be through podcasts, social media, and even paid ads.
• It is essential that your target leads can research you online and that you are able to differentiate yourself from the competitors.
• One of the hardest parts of warming up a lead is by initiating a conversation. Adam shared examples of open-ended questions his team uses to build rapport and trust when contacting potential investors.

[44:00 - 46:42] Closing Segment

Attend his workshop to learn how to attract, nurture, and convert prospects into becoming repeat, active investors by signing up on https://gowercrowd.com/.

If you are interested in my coaching and consulting program, please email me at shane@shanemelanson.com. I want to make sure to cater to those interested, so please use the word "coaching" on the body or subject line.

You can also follow me on Linkedin and Twitter. If you want to go even deeper into the world of commercial real estate, head over to Shane Melanson, a roadmap to investing in commercial real estate! Get my book Club Syndication - How The Wealthy Invest Their Money.

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Tweetable Quotes:

"The faster you can respond to somebody sending in a form submitting a form of SEO interest, the higher the chance that you're going to convert them. And when I say fast, I mean it immediately, not later today or tomorrow, or next week. I mean, boom. Now." - Adam Gower

"They're [potential leads] going to do research. And if they can't find anything online, it's going to make it a much heavier lift for your investor relations to actually convert them. But if you have a solid, educational, informational, high-value, content-based platform online on your website, then your prospects are going to be able to research you, and they can learn about you. And that's what you want. " - Adam Gower

"People invest with people." - Adam Gower