What is Category Design (& How to Create Your True Category of One).
The market is saturated with strategies & tactics focused on differentiating you from the competition.
Premised on the idea ‘I’m better than others.'
A more effective marketing strategy is to carve out your own segment of the market.
Not paying mere lip service to a category of one’ but actually designing (& owning) your own.
Listen to learn:
- what category design is
- why it’s the most powerful marketing strategy to scale your business
- the steps to category design
