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Description

Ever send an employee a whiskey… and get a genius idea instead of a hangover?

In this episode of The Liquid Lunch Project, Luigi is flying solo and sitting down with Doug Hall, an engineer turned P&G brand builder, systems-thinking evangelist, and the mad genius behind Eureka! Ranch and Brain Brew Distillery. 

Doug walks us through how he flipped corporate innovation on its head by using systems, inventing custom bourbon on demand, and teaching everyday folks to embrace innovation, one “stop the stupid” moment at a time.

What you’ll learn in this episode:

Favorite Quote:

If you don't have a good system, you are setting somebody up for failure. Systems make great people.”

Who is Doug?
Doug Hall is a chemical engineer… who built world‑class stuff at P&G, then created Eureka! Ranch to help others do the same, and now distills custom bourbon as easily as others pour shots. He builds better systems, smarter people, and yes…he literally builds things (like a bourbon‑blending box from the future).

Tune in, raise a glass, and get ready to "Stop the Stupid" in your business. And maybe pour your own bourbon while you're at it.

Connect with Doug Hall:

 

📞 Want help prepping your business for growth or sale?
Hit us up at https://api.leadconnectorhq.com/widget/bookings/call-with-credit-banc-pod


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Connect with us on Instagram:
➡️ @matthew.r.meehan
➡️ @luigi_rosabianca,
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