In this episode, Jeff speaks with Jodi Scott, co-founder of Green Goo, a family-run company that produces plant-based first-aid and wellness products. The conversation traces Green Goo's origins from her sister's early herbalism experiments to a thriving business built around natural healing and sustainability. Jodi shares how her family's blend of skills—her sister's herbology, her mother's tech entrepreneurship, and her own background in health psychology—converged to create a purpose-driven company focused on high-efficacy, natural alternatives to chemical-laden over-the-counter products.
She explains the rigorous process behind Green Goo's product formulation, including the FDA's growing recognition of botanical ingredients and the company's commitment to transparent labeling. Beyond product development, Jodi highlights the deeper values that guide the company: spreading goodness, supporting community, and cultivating trust among consumers skeptical of plant-based efficacy.
The heart of the conversation comes when Jodi recounts selling the company to a seemingly aligned partner—only to watch it collapse after the buyer's scandal. Forced to lay off her family and staff, she describes the emotional devastation and eventual resilience that followed as they fought to buy the company back. That experience reshaped her understanding of resilience—not as relentless grit, but as the ability to pause, get present, and move forward with clarity.
Now, with Green Goo reborn and expanded into a broader wellness portfolio, Jodi continues to advocate for purpose-driven leadership and mindful living, encouraging others to "keep showing up" even when the path is uncertain.
Jodi's essential message is that resilience isn't about endless drive—it's about presence, reflection, and finding purpose even amid loss. Her journey with Green Goo shows how values and mindfulness can sustain both people and businesses through profound challenges.
www.greengoo.com | www.southernbutter.com | www.ovamoon.com | www.fambotanicals.com
