There are benefits to blogging, which podcasting can't achieve. Blogging is easier and quicker to do, it has better SEO benefits, and is more easily shareable. No argument there.
In fact, a company shouldn't necessarily disregard blogs, newsletters, videos or any other form of content. All have their place and are valuable if done well.
A podcast, simply, offers other advantages that blogging alone can't achieve. And so, I've outlined 10 advantages that a podcast has over a blog.
