Description

Alex Navas is the founder of Amplified Results, Inc., an ad agency that is passionate about helping entrepreneurs and small businesses thrive through digital marketing. He is also a specialist and strategist who helps his clients see things from a different perspective so they are able to overcome obstacles that are holding them back from maximizing their impact and potential. He has been in the marketing industry for the last 18 years and is passionate about helping others grow financially and spiritually.

In this episode, Alex shares the crucial conversation about premium offerings and how to scale your business without you. He discusses how to get to the place where you can charge premium rates on prime programs and still have people sign up as well as what the Premium Client Experience Process is and how it works. He explains the concierge experience he provides, how he customizes the client experience, and why the environment plays a crucial role in the prime programs.

"Your prices—they are a reflection of the impact that you make on people." - Alex Navas

In This Episode of The Sigrun Show:

• The Income Through Impact concept
• Why entrepreneurs struggle with pricing
• The Premium Client Experience process
• "Cafe conversations" and their significance to the premium client experience
• Why many potential clients come to Alex
• Why your desire to want to review everything is slowing you down
• Why the premium client process starts with you
• Why he lets the conversations be about the clients and not him
• The difference between the "big offers" and the "small offers"
• Words to use during your client call
• How clients get the results they seek
• What happens after the first call
• How little touch points make a huge difference in the client experience
• How he solves the scalability of the program
• The value of having a team service your clients
• How he spots potential stars at the beginning of client relations

Key Takeaways:

1. Your clients want results. It's about getting confident in your ability to produce results.
2. When asking questions, find out your clients' motivations—the thing that matters most to them.
3. The first call is foundational in the client experience.
4. Little touch points make such a huge difference.
5. The quality of questions your clients ask determines the quality of clients they're going to become.

Resources Mentioned:

• Psycho-Cybernetics by Maxwell Maltz
• Self Belief by Jamal Edwards
• Traction by Gino Wickman
• The 80/20 Principle by Richard Koch

Connect with Alex Navas:

• AmplifiedResults.com
• AlexNavas.com
• Alex Navas on Facebook
• Alex Navas on Twitter
• Alex Navas on Instagram

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

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