Email is still the best way to market to your audience. It builds familiarity, establishes authority and trust. It can also be horribly misused and cause a lot of ill will when done wrong. This week I talk to Liz Wilcox who teaches online business owners how to make email genuinely effective. Liz shares how to build a great welcome series. Explains why we should stop using the word “copy” and shows me that I’ve been making email much too complicated. This talk was a big help to me and I hope it saves you as much time as it’s saving me.
Timestamps:
01:36- A strange background
04:54- Lose the word ‘Copy”
14:10- It’s a newsletter not a novel
24:06- Repeating yourself
39:44- The biggest mistakes people make with email
41:55- Outsourcing your emails
46:20- Getting people to reply
Want to contact Liz? Visit her site:
Instagram:
https://www.instagram.com/thelizwilcox/
Facebook:
https://www.facebook.com/The-Liz-Wilcox-103239837942432
If you need help with your small business or agency contact the Reynolds Online Agency:
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https://www.facebook.com/reynoldsobm/
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