This week Ivy Slater, host of Her Success Story, chats with her guest, Sherry Finkel Murphy. The two talk about the innovative subscription model at Madrina Molly, the essentials of financial planning, and the practice of radical flexibility in balancing personal and professional life.
In this episode, we discuss:
How Sherry Finkel Murphy transitioned from selling her financial planning practice to building a new platform called Madrina Molly, aimed at empowering women with financial and longevity planning education.
Why Sherry chose to create a subscription model for Madrina Molly, focusing on democratizing access to financial planning education and support for women who may not have access to traditional financial advisory services.
The challenges faced by women in achieving financial education and overcoming industry-related biases that suggest they are doing financial planning wrong.
How the dynamics of living in a world with four or five generations contemporaneously affects family relationships and financial planning, emphasizing the continued involvement of grandparents.
The whole new way of thinking about retirement, introducing Sherry's "year of not saving" idea – basically encouraging folks to live life now and not just stockpile for the future.
Sherry Finkel Murphy, CFP®, RICP®, ChFC® is the Founder and CEO of Madrina Molly™, which provides insights and education for women who are actively designing their second 50 years. Sherry highlights the reality of the "Triple-Decker Club Sandwich Generation," where women balance caring for aging parents, supporting adult children, and planning for their own financial futures.
She is passionate about helping professional women redefine the phase after work. As a Certified Financial Planner® (CFP®), Chartered Financial Consultant® (ChFC®), and Retirement Income Certified Professional® (RICP®), Sherry draws on her extensive expertise and personal experience to update the old retirement narratives, emphasizing creative multigenerational solutions, financial resilience, and the potential for reinvention in one’s 50s, 60s, and beyond.
Her philosophy is grounded in the belief that women can embrace this new phase of life as a time for transformation, purposeful planning, and achieving “amazing” on the other side of “invisible.” With relatable storytelling and actionable advice, Sherry empowers women to take control of their finances, health, and futures with optimism and confidence.
Website: https://www.madrinamolly.com/
Social Media Links:IG - @finkelmurphy
Linkedin - https://www.linkedin.com/in/sherryfinkelmurphy/
FB - https://www.facebook.com/MadrinaMolly/
