This week, Ivy Slater, host of Her Success Story, chats with her guest, Aaron Grossman, from Grossman Consulting. They discuss Aaron’s transition from a marketing intelligence expert working with Fortune 100 companies to building a successful branding and copywriting business.
In this episode, we discuss:
How Aaron leveraged his market research skills to become a sought-after business writer.
Realization of the market need for writing services: LinkedIn profiles, bios, etc.
Discover how Aaron leveraged business networking in Manhattan to transition into his new career, underscoring the value of relationships in professional growth.
Aaron's fearless move to Panama and successfully continuing his business remotely shows how stepping out of your comfort zone can lead to unexpected and rewarding opportunities.
The feeling of and importance of working with his son.
Aaron Grossman is a business copywriter specializing in well-crafted brand content and corporate identities. He gained extensive marketing industry experience by working on Fortune 500 accounts at top ad agencies and market research firms. He leverages his expertise to help small businesses showcase their brand value and tell a distinctive story to the marketplace.
For his clients, Aaron develops compelling content for websites, blogs, bios, LinkedIn profiles, company collateral, and clients’ social media feeds. After relocating to Panama in 2019, Aaron’s portfolio has expanded beyond his US-based partners to include NGOs and companies specializing in aquaculture and Latin culture.
LInkedIn: https://www.linkedin.com/in/aaron-grossman/
Instagram: https://www.instagram.com/instaarongrossman/
