When I started thinking about who to have in as a guest expert on the topics of systems and workflows, I knew exactly who my dream interview would be, so I shot my shot and sent an Instagram DM to Holly Haynes….yes. THE Holly Haynes.
Holly helps female entrepreneurs create simple, scaleable offers and systems to grow to multi-6 figures without relying on the social algorithm.
One of the things I love most about my time with Holly is her authenticity and her willingness to talk about all things business, including:
- her history in the corporate world and making the transition to side hustler and ultimately CEO
- getting connected with your community and using their questions and data to help you build a unique framework and business model that is true to your business
- strategies for scheduling your day and week
- her favorite tools for getting your time back as a business owner
- having her Instagram account taken down when she had over 16,000 followers
- how to “ditch the social drama” and incorporate marketing methods that don’t rely on an algorithm
This conversation with Holly is so much fun. You're going to learn incredible amounts of information (as I did!), and I think you're also going to fall in love with Holly along the way.
Key Takeaways
- “I feel like on paper, it looks like we went from like zero to a hundred really fast, but I always share: it's almost like you have these little nudges along the way, and you like take a step and then you pivot, and then you take a step and you pivot.”
- “It's all been based on what people are asking, but also, how can we serve based on where people are at.”
- “I had enough corporate experience where I could just step away for a year. If it like all went downhill, then I could just like go back in the workforce.”
- “I always say, if you can control your schedule, you control everything, right? It's all about time and where you're spending your time.”
- “I'm just constantly trying to create this white space because that's where the creativity comes from.”
- “Consistency trumps talent….so if you could pick the thing that you can be consistent about and then add it into your schedule where it doesn't feel like work, or if it does feel like work, it's for an hour, and then you're like moving on, you're going to see much better results.”
- “We use social as, I like to call it like a magazine: it's like the sidecar to the main act. So the main act for us is podcasting and email.”
- “Your home base is usually your email or some sort of nurture sequence or something. Most people get really overwhelmed by setting this up. What I tell them is just pause everything else because this is going to help you so much. When you're on podcast, what do you share? You share this. When you're networking, what do you share? You share this. When you're talking in emails or things like that, this is the thing that's going to do the work for you.”
- “What if my goal was to help a hundred families change their schedule this year, right? Or a hundred families build their dream business? How would that feel as opposed to: I need 10 more clients, right? It just feels different.”
- “You can run your business however you want to.”
Helpful Links to Items Mentioned in the Episode
More About Holly
Holly helps female entrepreneurs create simple, scaleable offers and systems to grow to multi-6 figures without relying on the social algorithm.
An industry expert and featured Thrive and Entrepreneur.com author with a 20-year business consulting background with Fortune 500 companies, Holly built her now 7- figure business while working full-time, retiring herself and her husband.
Holly now runs her strategic coaching business, the Crush the Rush Planner company, and hosts the top 100 Crush the Rush podcast while raising her twin daughters with her husband in Columbus, Ohio.
