Last week both in our email and on The Found Podcast, we dove into the concept of "resilience" and how the people we surround ourselves with can help us through the highs and lows that come with being small business owners and entrepreneurs.

 

Our discussion drew upon the Harvard Business Review article entitled "The Secret to Building Resilience" by Rob Cross, Karen Dillon, and Danna Greenberg.

 

In their article, the authors found that resilience has been shown to positively influence work satisfaction and engagement, as well as improve overall well-being, and lower depression levels.

 

But they are very clear that resilience isn't just a kind of solitary internal "grit" that allows us to bounce back. Their research shows that resilience is also heavily enabled by strong relationships and networks.

 

Using that as our model for resilience, I can apply it to many interactions in my personal and professional life. 

 

I can apply it to various seasons in my personal life and my business at Molly Knuth Media, but I also think we can apply it to our business marketing, because Lord knows we need to bounce back from setbacks often when our marketing plans go awry.

 

So in today's episode of the podcast, I ask the question: "How can we stay resilient in our marketing?"

 

1. People do business with people.
2. You choose the marketing trends, don't let the trends choose you.
3. Tell stories in your marketing content, assets, and channels.
4. Focus on long-term impact, not short-term wins.