Hey everybody it's Molly digging into marketing strategy
Love long term planning aligning marketing with business goals
Grab notebook and pen
What you want to talk about, how, and balance it with what feels right energetically
Ho Ho ho three hoes in the house
Harness energy, own strengths
Hoarding content and organizing it
Humanized marketing Outlining plans
Ho ho ho here we go
- Lean into energy
Pursue one of the following assessments: Personal development intertwined with business ownership
Exploring who you are as a person
Three tools:
Enneagram Truity
Human design Jovian archive
Talents? Shadow types?
Own strengths
Lean in, incorporate into marketing
Part of day get lost in good flow of work
"I fucking hate this" Getting in to my inbox
Outsource, va, contractor
Omit?
Lean in that feels right to you and clients
Hoarding
Don't start from scratch or reinvent the wheel
What content went well? Looked back at last year Facebook posts
Personal photos and videos
Be analytical so you don't have to start from scratch
Reuse and repurpose
Organize
Get a print out calendar
How many posts? Long form content?
Get main priorities
Sometimes feel like post to start or blog post about whatever I want
Keep priorities the priority helps organize other things around it
Focus on what is the most important
Document roll outs, events
What do I have time for?
Humanize
Strategy? quantity? tactical?
Focus on people
Reflect
Anecdotes
Throwbacks
Ways you feel good?
Feel seen,
Deeper than surface level
How can you show up as a human as social media?
Outline
Start with content you already have
Fill gaps with new content
