Welcome to this Halloween Week episode of the Small-Minded Podcast!
This week we're going to chat about spooky social media blunders you may have encountered or could encounter in the future while marketing your small business online.
Take a listen to my spooky social stories with tips to combat the situation if it happens to you!
- Spooky Social Story #1 - I know it has become more commonplace that when individuals are hired, social media is brought up. I think it's valid to have a conversation with your new hires on your social media policies and what you prefer your employees do.
- Spooky Social Story #2 - Negative reviews hurt, but if we have a space on social at least we can see those negative things and address the situation.
- Spooky Social Story #3 - There are three steps I recommend to prevent your account from getting hacked.
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- Make sure your account is connected to an email address you use regularly.
- Change your password quarterly.
- Set-up two factor authentication.
- Spooky Social Story #4 - Live videos can be hard. My rule of thumb is sleep on it and if you're still uncomfortable with it the next morning, take it down. Typos and dead links happen, just go in and edit!
- Spooky Social Story #5 - We can't control what people say but what you can control is your reaction to it and your own response. "If you wouldn't say it face to face don't say it on social media."
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