Description

• Back when I started in 2017, social media was as simple as posting a video! But as more and more people shared content, the algorithm started to pick and choose what to promote. Now it's important to strategize so more people see your posts.
• It's not as simple as just showing up. Watch your stats to figure out what your followers like and interact with.
• Map out what you will post each day to make customers know, like, and trust you
• Make a quarterly and monthly map

• I love brand photos and recommend having at least one head shot and maybe a few more. But don't feel like you always have to be beautiful and branded!
• Balance perfection with reality.
• Multi-image posts are getting great engagement. Not collages, but photos for people to swipe through. This increases your engagement.
• Show yourself! Viewers interact more with people than products.

• Video is so hot right now! 
• You don't have to record a video. Consider just adding a video instead of static background to the content you already have.

• Storytelling always works!
• Book recommendation: Building a Story Brand by Donald Miller
• Even if someone doesn't need your product or service in the moment, stories make you memorable.
• Bring viewers into your life and through your day. Think about parts of your day that can inform and guide.

• Don't try to be everywhere at once! You will burn out and it's just too much work!
• Consider owning a space away from the platforms with a blog, website, or email list.
• "Keep your platforms simple but drive them to the big goals for your business"

• "If you wait until you are ready you will always be waiting"
• The perfect polished post is not really what's working right now
• Dive into what you are doing today and document it!