In this episode, Gary Stockton interviews AJ Wilcox, the LinkedIn ads myth buster. AJ shares expert perspectives on advertising ROI and the significance of LinkedIn ads for small businesses and highlights the power of LinkedIn's data for targeting ideal customers in the business-to-business space. During the episode AJ dispels the myth that LinkedIn ads are expensive, emphasizing the higher ROI potential. We also spend some time talking about the use of video ads, showcasing their effectiveness in connecting with the audience.
Highlights:
00:05 Introduction and Guest Presentation
01:20 Starting the Conversation: LinkedIn Advertising
02:26 Understanding LinkedIn's Advertising Costs
03:09 Optimizing Budgets for Stronger ROI on LinkedIn
05:23 LinkedIn's User Engagement and Reach
07:04 Exploring LinkedIn's Ad Formats
08:10 The Power of Video Ads on LinkedIn
13:56 Mastering LinkedIn's Ad Management
16:24 Personal Lessons from a LinkedIn Ads Pro
18:53 Busting Myths about LinkedIn Ads
20:59 Conclusion and Contact Information
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