This week, I am closing the doors on my LinkedIn group coaching programme – Level Up Your LinkedIn. This is for you if you want to use LinkedIn to start attracting your ideal client to reach out to work with you directly.
www.louisebrogan.com
LinkedIn Etiquette
Every social media platform has its own etiquette or expected behaviour.
People go to Facebook to connect with friends and family. They go to Instagram for a daily dose of inspiration. Twitter is great for short sharp news briefs (and political announcements!).
If you aren’t posting the same content on each platform, then what works on LinkedIn?
LinkedIn is definitely a more business-like platform. That doesn’t mean it has to be boring or stuffy. A good rule of thumb is to treat LinkedIn like an in-person networking event.
Let’s imagine you are going to a networking event in your hometown this week. How will you prepare?
Normally you will find out who is running the event. Find out if there is anyone who will be there who may be a person of interest to your business.
But we don’t only connect with potential clients at networking event. At least, I don’t. I also connect with people who seem interesting. Potential collaborators. Someone who is good at conversation.
In an article on Forbes about the best way to network by the Young Entrepreneurs Council, they suggest the way to approach networking is to go with the intention of helping someone else:
True networking occurs when there’s an understanding that everyone in the room has equal value. In its purest form, it’s about people enjoying other people, communicating passions and connecting with others who share those passions. It’s about listening, figuring out what others need and connecting them with people you think can help, without any designs for personal gain. The most successful networkers build genuine relationships and give more than they receive. They go beyond thinking, “What’s in it for me?” to ask, “How can I help?”
So why not apply the same to LinkedIn?
The most successful and engaging profiles in my network are the people who help others. Sharing advice, tips, answering questions.
But what do you need to do first?
When someone sees your profile on LinkedIn, and clicks on it to find out more, you want them to find something interesting enough that they reach out to connect with you.
In your headline and your About section, do people understand how you work and what you do?
You start conversations. Approach people and ask them about what they do.
If you need help with any or all of the above, please reach out to me. People work with me who want to have a clear and complete LinkedIn profile that leads to business. My one-to-one clients leave our strategy session with a workplan full of ideas and actions that make spending time on LinkedIn valuable.
What do you not do on LinkedIn then?
The main ‘crime’ I see on LinkedIn, is immediate selling.
There is nothing worse than accepting someone’s connection request and immediately getting a sales message.
If you went up to the coffee table at the networking event and said hello to someone, what are the next words out of your mouth? Do you launch into sales mode? IF you do, I will find a way to make a swift exit! It’s the same with LinkedIn. When someone sends me a sales message after connecting, I drop the connection right away.
Building a valuable LinkedIn network is about relationships. People will hire you when...
