Description

Have you come across the term 'influencer marketing' and wondered what it's all about? As a business owner, are you looking for ways to reach out to a bigger audience? Or would you like to increase your influence on social media?

Then don't miss this episode!

This week on the podcast, I interview Neal Schaffer. Neal is a digital marketing author, speaker, and consultant who helps businesses with the digital transformation of sales and marketing through consulting and training. Neal helps enterprises large and small develop and execute on social media marketing strategy, influencer marketing, and social selling initiatives.

His most recent book, The Age of Influence, is a guide for marketing professionals and business owners who want to create and implement a highly-effective and sustainable influencer marketing plan. So whether you are looking for influencers to reach more of your ideal customers or clients, or whether you want to increase your own sphere of influence, this episode is for you.

In our interview, Neal tells us more about the definitions of 'micro influencers' and 'nano influencers' and encourages business owners to look at their overall organic social media reach, rather than focusing on one platform. Neal and I also talk about the key elements you should focus on if you want to increase your influence on social media, and specifically on LinkedIn. We talk about why you need to publish regular content, build a community, and encourage relevant engagement. Ready to find out all the details? Then tune in to the episode!

You will learn…

1. Why you should aim for authentic engagement rather than a big following.
2. How and why the way we are being 'influenced' has changed over the years, and why this gives entrepreneurs the ability to influence others on social media.
3. What to do when you want to find influencers for your products or services (outreach), as well as when you want to increase your own sphere of influence.

About Neal 

If you’d like to connect with Neal, you can find him on his website, on LinkedIn, or you can listen to his podcast Maximise Your Social Influence. Neal is the author of four books, including The Age of Influence.  

Relevant resources mentioned in this episode

How to Create a Great LinkedIn Profile with Louise Brogan - guest episode on the Content 10x podcast.

Repurposing your content for LinkedIn, with Amy Woods - episode of the Linking in with Louise podcast.

Do you want to learn more about using LinkedIn for business? FREE Training - How to win business on LinkedIn

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• What you should post on LinkedIn.
• Who you should connect with.
• And how much time you should spend on LinkedIn every week.

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