Description

Connecting

When you go to a conference and meet business connections, do you say “let’s connect on LinkedIn”? Unlike five years ago, when you would be swapping business cards and email addresses, now, you’re much more likely to find someone saying, let’s connect on LinkedIn and possibly even connecting with you while you’re actually at the conference.

Here are key things to do when you or your team are planning to attend a conference

Before You Go 1. Prepare

Have a fully optimised LinkedIn company page, and LinkedIn personal profiles for all of the members of your team. This includes not just the team members who are attending the conference, but also your senior management team, your CEO, your C suite level.

As your sales team are connecting with people, having conversations and meeting your ideal clients, those people will be checking out your whole organisation’s LinkedIn presence.

If an interested party visited your firm’s LinkedIn page, what would they see? Posts about your products and services? They can also see all the employees attached to the page.

 

 

They’re also going to check out who are your C suite. Who is your CEO and what do they post on their personal LinkedIn, if anything. In my experience, there’s often a very scant presence on LinkedIn.

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2. Planning ahead

You’ve got your tickets booked. If you are taking a booth, you have reserved the space you’ve ordered your marketing materials, everything that you need that you’re going to take along to the conference. Maybe you have business cards, maybe you’re launching a new product. All of that is all set up and Ready to go.

A couple of questions to ask yourself:

• Who else is attending the conference?
• Who is going to be speaking?
• Are any of your existing network going to be attending?
• Are there any fringe events happening?

Start to connect with people on LinkedIn ahead of time. Send a message to say why you are looking forward to attending, or who you want to hear speaking.

Organise to meet people for a coffee if there aren’t meet-ups already organised.

3. For Conference Organisers

Have you created a LinkedIn event for the conference?

Have you shared social graphics for all your speakers to post on their LinkedIn profiles?

Are all of your sponsors showcasing your event on their own company pages? Write a short paragraph for them to post -make it easy for others to promote your event. Include an event hashtag.

Have you considered UGC (user generated content)? Create a graphic your attendees can use, to share on their own social media that they are attending your conference. If an attendee shares a post about your event, consider using it on your own Company page content, and comment on posts they write about your event.

  4. Suggestions for messages to send ahead of time

Here are a few suggestions of messages to send to someone who is also attending the same event as you:

Hi **NAME**. I can see you are...