Description

We're diving into the exciting world of leveraging LinkedIn and video to boost your business visibility. Today, I’m sharing insights from my recent group program, where we’ve been exploring how to make your content work harder for you through my COPE methodology—Create Once, Publish Everywhere. Not only are we talking about the importance of knowing your ideal client, but I’m also sharing real-world strategies that have been generating fantastic feedback from participants. We’ll discuss tools that can streamline your content creation process, making sure it serves you rather than the other way around. Plus, I’ll spill some beans about my recent adventures in Boston, where I’m soaking up the local culture (and maybe a donut or two!). Join me for actionable tips that can transform your approach to online visibility!

Boston, COPE & Donuts: How to Make Your LinkedIn Content Work Harder

Episode Summary

In this special on-the-road episode, Louise records from Boston, Massachusetts, sharing insights from Week 3 of her LinkedIn Profile Optimisation Programme.

She introduces the COPE methodology — Create Once, Publish Everywhere — and explains how to make your LinkedIn content work harder, not longer. Louise also reveals a surprising discovery about LinkedIn’s algorithm and why it’s starting to behave more like YouTube than Facebook.

Plus, she teases an upcoming deep dive into webinars — one of her most effective strategies for turning LinkedIn connections into email subscribers and clients.

And yes… there’s also talk of Dunkin’ Donuts, friendly Bostonians, and how to make your content as satisfying as a Boston cream.

🗝️ What You’ll Learn

1. What COPE really means: How to repurpose one piece of content into multiple formats and platforms.
2. Why your ideal client matters most: How to write for one person, not everyone.
3. How to make your LinkedIn content timeless: Why posts from five years ago are resurfacing — and what that means for your strategy.
4. How to solve real problems with your content: The shift from “what you want to say” to “what your audience needs to hear.”
5. Which AI tools to try: Descript, Gamma, and ChatGPT — and how to use them without getting overwhelmed.
6. Why webinars work: How they help you pull engaged followers off LinkedIn and onto your email list.

🧭 Key Takeaways

1. Create once, publish everywhere. Focus on getting more mileage from your best ideas instead of constantly creating new ones.
2. Your content should work for you, not the other way around.
3. LinkedIn is evolving. Older, relevant posts can resurface — so focus your topics on what you want to be known for.
4. Action trumps theory. Thinking time during calls (and in your own workflow) helps you implement what you learn.