In this episode of Raise Your Visibility Online, Louise Brogan chats with longtime friend and analytics expert Amanda Webb. Amanda shares her journey from aspiring film director to a business owner helping companies make smarter marketing decisions through analytics.
Key Takeaways:
- Amanda’s Journey: Starting in the film industry, Amanda realized her path wasn’t leading to her dream of becoming a director. This led her to explore other avenues, eventually launching her own business in analytics.
- The Shift to Analytics: After years of dabbling in various marketing niches, Amanda found her true calling in analytics, where she now helps clients interpret their data for strategic growth.
- What Amanda’s Business Offers: Amanda's business is primarily focused on analytics setup, training, and consulting, with a special emphasis on Google Analytics.
- Going Live and Niche Content Creation: Amanda shares her experience creating live video content for her audience. She discusses her well-known show, Digital Coffee, now evolved into That Analytics Show, where she provides monthly deep dives into key analytics insights.
- The Value of Niche Focus: Louise and Amanda dive into the benefits of finding your niche. Amanda explains how becoming “the analytics person” has strengthened her brand and allowed her to be the go-to resource for analytics among small businesses.
- Visibility and Networking: Amanda shares stories of visibility, from her work with Enterprise Nation to her recent speaking engagements with Google. Louise highlights the importance of showing up at events and using them as content opportunities to build credibility and connect with a wider audience.
- Advice for Aspiring Entrepreneurs: The conversation touches on the realities of starting a business, including the unexpected skills business owners must learn, like sales and marketing.
Connect with Amanda Webb:
- LinkedIn: Amanda Webb (look for the Amanda Webb with the orange hair!)
- Website: spiderworking.com - Dive into Amanda's blog, live show archives, and find out how she can help you decode your analytics.
Resources Mentioned:
- Atomicon Conference: Hosted by Andrew and Pete, a must-attend for small business owners wanting to elevate their digital marketing.
This episode is packed with insights for small business owners looking to leverage analytics for better marketing decisions. Tune in for an engaging and honest discussion on entrepreneurship, niching down, and the power of data-driven decisions.
