Description

How can women lawyers raise their visibility on LInkedIn?

This week's guest, Paula Price, is a podcaster, lawyer and coach who knows all about using LinkedIn strategically and authentically to raise profiles and build connections.

• Podcast begins. 0:05

  • Get a head start on your LinkedIn activity this year by joining the LinkedIn mastermind starting in September 2023.

  • Today's guest is lovely paula from canada.

• Introduction to Paul. 1:34

  • Paula is a lawyer turned coach for lawyers. She helps lawyers with all sorts of transitions and goals that they want to achieve.

  • Her podcast, joyful practice for women lawyers.

  • Louise wants people to know that there is help for them and that they are not alone if they are experiencing these types of challenges.

  • How to raise your profile on LinkedIn.

• Why linkedin is a social platform. 5:24

  • LinkedIn is a social platform for connection and community. There are three reasons why people go to LinkedIn.

  • LinkedIn is like going to an industry event or a networking event, and it is a virtual replication of real life interactions.

  • The first thing to do if you want to be seen on LinkedIn is to see whose posts resonate with you and see what you would want to comment or like on.

  • Paul gives an example of how a real-life example of this happened to him.

• How to share your expertise. 10:59

  • Sharing expertise, providing updates on new immigration laws, providing information about updates to workplace laws or developing new skills.

  • Sharing industry- adjacent causes that come along, such as mental health during the pandemic, is a really relevant topic to post on LinkedIn.

  • Raise your profile by figuring out why you're there in the first place and how you can share and showcase your expertise and offer value to people.

  • Get in front of or in community with other lawyers who might be interested in your work.

• What are the pitfalls of linkedin? 16:21

  • Paula was at a local conference and a friend of hers was speaking at it. She posted pictures of her online.

  • Paula shares some of the pitfalls people should avoid using LinkedIn.

  • The first pitfall is posting too much about yourself, because it can make people feel inadequate. There is something about over posting, and it can happen.

  • There is a fine line, and you probably don't want to overshare. Be careful if you're okay with that being part of your persona.

• How to deal with negative linkedin posts. 19:52

  • There are two examples of negative LinkedIn posts, one of which was a picture of a lady who looked like a model in the LinkedIn catalogue.

  • People need to remember paula.

  • LinkedIn is a professional platform, and putting forward a professional persona is important. Be mindful of the impact that you are having on other people.

  • LinkedIn is not a dating site.

  
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