Description

Today, we’re diving into the world of SEO with Sylvia Del Corso, the CEO of Pink SEO, a specialized agency helping businesses enhance their online visibility. Sylvia, a Britalian and a mother of two teenagers, shares her journey from running a full-service digital agency in Italy to launching her own focused SEO business in London. We explore her data-driven approach to SEO, the importance of storytelling in digital marketing, and how she navigates the challenges of entrepreneurship while raising a family. With actionable insights and real-world strategies, this episode is packed with advice for anyone looking to boost their online presence. Get ready to learn about the power of SEO and the unique challenges of running a business in today’s digital landscape!

Join Louise Brogan as she sits down with Sylvia del Corso, the Brit-Italian CEO and founder of Pink SEO, a specialized SEO agency based in West London. In this inspiring conversation, Sylvia shares her entrepreneurial journey from running a full-service digital agency in Italy to building a focused SEO consultancy with a team of nine in the UK.

Discover how this mom of two teenagers navigated the challenges of relocating to a new country, starting over professionally, and making the bold decision to convert freelancers into full-time employees to provide better security and growth opportunities.

Guest Bio

Sylvia del Corso is the Director of Pink SEO, a specialized search engine optimization agency based in West London. Originally from Italy, Sylvia relocated to London in 2016 with her family and rebuilt her digital marketing career from the ground up. She leads a team of nine specialists focusing primarily on medical practices, including private doctors and consultants, helping them improve their online visibility through data-driven SEO strategies.

Key Topics Discussed Entrepreneurial Journey

1. Transitioning from a family-run digital agency in Italy to starting fresh in London
2. The decision to specialize in SEO rather than offering full-service digital marketing
3. Building a team from freelancers to full-time employees (PAYE)

Business Strategy

1. Why specialization beats generalization in digital marketing
2. The importance of data-driven decision making in SEO
3. Targeting medical practices and achieving top rankings for competitive terms like "SEO for IVF clinics"

Work-Life Balance

1. Managing a growing business while raising two teenagers
2. The reality of entrepreneurial life - no family support system in a new country
3. Offering flexibility to team members who are also parents

SEO and Content Strategy

1. The critical importance of original, experience-based content over AI-generated material
2. Google's E-E-A-T framework (Expertise, Experience, Authority, Trust)
3. Why case studies are underutilized but powerful SEO assets
4. The dangers of relying solely on AI for content creation

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