Content! What emotions does it stir up within you? I've seen so much resistance and hesitation around content among business coaches, guides, and mentors in the online space. I personally believe we've greatly over complicated content marketing.
That is why in this episode, I made it my mission to help you see content in a whole new light. I did a breakdown of the 3 main content pillars you need, plus some of their subtopics. I also threw in a secret hack that I just recently added; one I teach to my clients inside my transformational program.
So hit that "Play" button to find out what content means, how to create it, and what to include inside of it. You'll also find out how to let your intuition lead when you are creating content and how to avoid things like transactional marketing in order to build trust with your community. Because you want to be seen as an expert and to really attract your aligned clients.
Highlights:
- A key thing around aligned content marketing is that you don't want to talk about education and knowledge around your business 24/7. You want to build trust with your community. Content pillars allow you to spread out who you are and help your audience understand the very multifaceted person that you are. They give your audience a chance to work out why they should trust and work with you over somebody else. Not in a sense of competition, but more around what makes you stand out. What is your secret sauce? What makes you different?
- If the idea of sharing certain parts of yourself online makes you break out in a sweat because you feel unsafe or uncomfortable, just know that it's normal. This fear that you feel is some form of trauma response. "But I've never experienced things like abuse, violence or war," I hear you say. Well, you might be surprised to learn that trauma can also stem from emotions and experiences that have left us feeling alone, or left a really bad taste in our mouths. These negative experiences are what make us feel unsafe, stopping us in our tracks. I shared some helpful insights on how I reframe my thoughts around these fears.
- Maybe you've been approaching your content in a transactional marketing, slot machine kind of model, with thoughts like, "I'm gonna post this, and then I want to get three signups in my new program, or three calls booked by the end of tomorrow." You then get so discouraged when your post gets crickets. This episode serves to remind you that when it comes to creating content, it's never one piece of content that's going to make or break you. What matters is your content as a whole.
- I believe that more coaches, guides, mentors, and online business owners just need to simply show up as human beings. There is a beauty in sharing about the very vulnerable, real, and raw experiences that we go through in life as human beings. When you approach content marketing this way, you will build such deep connections with the right people inside your community.
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