Scott Cramton runs the Murder Mystery Co., providing both public and private interactive improv performances across the U.S. Over the last dozen years he’s had the opportunity to experiment with marketing and advertising options to figure out approaches that work extremely well… and a few that might bankrupt you.
At the end of the interview, I ask Scott to share some of the biggest wastes of marketing money he’s seen over the years. He had several, and the insights that this conversation opens up around advertising in general are very helpful to keep in mind as you’re honing your own marketing tactics.
– a book that includes (among other things) some discussion of how traditional advertising can hurt your brand (Amazon affiliate link)I have been using two different types of formats for the podcast up to this point. In some episodes I bring on a guest, like I did with Scott in this episode, to share their experience and perspective. In other episodes it’s just me sharing my thoughts on a topic. I want to know what you think. Do you like one format better than the other? Would you like to see more episodes of one type or do you like them both?
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