Description

In addition to a charming British accent, Tom brings his experience with theatre both in the UK and the states to the podcast. In particular I wanted to bring Tom on as a guest because EclecticPond Theatre Company is bringing Shakespeare to a new, younger audience. That’s a topic that seems to be of particular interest to a lot of the Sold Out Run audience.

After we finished recording, Tom apologized for straying from a strict discussion of marketing a few times during our call and venturing into more creative aspects of theatre. I assured him that my audience is interested in marketing primarily as a means of drawing attention to their art. I feel like the few brief tangents add to the conversation.

In this episode:

• why is Shakespeare hard to market – with the perspective of how the Bard is viewed in both his homeland and here, I wanted to know Tom’s thoughts
• promoting traditional interpretations – with the adaptations of classic works such an effective way to make them accessible to new audiences, is there a place for traditional interpretations
• competing with free Shakespeare – there are usually ways for someone to see productions of Shakespeare’s work in parks or other free venues – does that make it hard to convince people to pay?
• which Shakespeare sell the most tickets – besides Romeo & Juliet
• promoting comedies vs. tragedies – what do you have to do differently between these two styles of shows
• doing things the way they’ve always been done – it’s worth asking why things have always been done that way

Items mentioned:

• EclecticPond Theatre Company – the official company website
• ETC Facebook Page – a good place to monitor what ETC is putting out with their online marketing

Video Trailers:

more trailers on the ETC YouTube channel

Have a question?

Have a marketing question (or comment) that you’d like to hear featured on a future episode of the podcast? You can leave me a voicemail.

I could use your help

An important part of being discovered by new listeners on iTunes – far and away the most pervasive podcast directory – is to get reviews from your listeners. If you think this podcast provides some value, I would very much appreciate you taking just a minute or two to leave a review. It’s incredibly easy:

1. Go to the Sold Out Run page in iTunes.
2. Click the number of stars for the rating you think this podcast deserves.
3. Write a sentence or two about what you like (or don’t like).

Thank you to Tom Cardwell for joining me on the podcast, and thanks to you guys for listening.

The post SOR 037: Thomas Cardwell appeared first on Sold Out Run.