Today on the show, we will be giving you seven tips for creating captivating and impactful social media videos! Video has been the format for social content for years and it shows no signs of letting up.
So what better way to master your social media skills than to brush up on your video creation strategy? These tips apply to both live and recorded video, and we touch on video primarily for Facebook and Instagram.
It is very important to keep your video content and each individual video within the larger picture of your social media strategy, so be sure to consider your audience and you can reach them in the most appropriate spaces and ways.
The tips we run through in this episode include having a clear goal and purpose for a video, deciding on a platform, headline creation, content and message preparation, calls to action, captions and subtitles, and lastly, thumbnail selection.
Key Points From This Episode:
Words of Wisdom:
“You should really consider how a single video fits into your larger editorial calendar.”
“You audience is a little bit different everywhere!”
“You must drill down and figure out where your people are spending their time and how to reach them best in that space.”
Links Mentioned in Today’s Episode:
Namastream — https://namastream.com
Namastream on Twitter — https://twitter.com/namastream
Soulful MBA — https://www.soulful.mba
Audible — http://audibletrial.com/soulfulmba
Clipomatic — https://www.apalon.com/clipomatic.html
Handbrake — https://handbrake.fr
Joy: Benro Let’s Go Selfie Stick + Tripod
Hustle: The Social Media Video Checklist
