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Title: Brand Against the Machine
Subtitle: How to Build Your Brand, Cut Through the Marketing Noise, and Stand Out from the Competition
Author: John Morgan
Narrator: Paul Michael Garcia
Format: Unabridged
Length: 6 hrs and 24 mins
Language: English
Release date: 08-03-12
Publisher: Audible Studios
Ratings: 4 of 5 out of 90 votes
Genres: Business, Marketing
Publisher's Summary:
Ditch traditional corporate branding to create a powerful, recognizable brand.
Brand Against the Machine offers proven and actionable steps for companies and entrepreneurs to increase their brand visibility and credibility, and to create an indispensable brand that consumers can relate to, thus becoming life-long customers. Discover the aspirational currency that makes your brand one that people want to be or want to be friends with. Learn how to be real with your audience and make strategic associations to establish credibility. Brand Against the Machine will help you stand out, get noticed, and be remembered. This is the blueprint for how to market your brand to attract better clients and stand out from the clutter that is traditional corporate branding and marketing. Includes:
Ditch your traditional corporate branding and marketing, and exchange it for something memorable. Your customers will thank you for it.
