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Title: Brandwashed
Subtitle: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy
Author: Martin Lindstrom
Narrator: Dan Woren
Format: Unabridged
Length: 10 hrs and 39 mins
Language: English
Release date: 09-20-11
Publisher: Random House Audio
Ratings: 4.5 of 5 out of 265 votes
Genres: Business, Marketing
Publisher's Summary:
Foreword by Morgan Spurlock
From the best-selling author of Buyology comes a shocking insiders look at how todays global giants conspire to obscure the truth and manipulate our minds, all in service of persuading us to buy.
Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years. Here, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned dollars.
Picking up from where Vance Packard's best-selling classic, The Hidden Persuaders, left off more than half-a-century ago, Lindstrom reveals:
From the Hardcover edition.
Critic Reviews:
"I've only read two business books from cover to cover in the last five years: Buyology and Brandwashed. It is no coincidence that Martin Lindstrom is the author of both of those books. Brandwashed is smart, thought-provoking, and laugh out loud funny." (Steven Levitt, Professor of Economics at the University of Chicago and bestselling author of Freakonomics)
If you buy products, you need to read this book. It's really that simple. (Tom Rath, New York Times best-selling author of StrengthFinder 2.0 and How Full is Your Bucket)