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Title: Data-Driven Marketing
Subtitle: The 15 Metrics Everyone in Marketing Should Know
Author: Mark Jeffery
Narrator: Jim Meskemin
Format: Unabridged
Length: 9 hrs and 38 mins
Language: English
Release date: 04-18-12
Publisher: Audible Studios
Ratings: 4 of 5 out of 91 votes
Genres: Business, Marketing
Publisher's Summary:
We live in budget-cutting times, and marketing budgets are among the first to get cut. Why? When non-marketing executives take a hard look at the numbers, they often can't see a tangible link between marketing and overall revenue. So if you're a marketer today, you're probably facing the need to do more with less, justify all investments, show results, and still beat the competition. The secret to this balancing act is having - and correctly using - the numbers.
Data-Driven Marketing uses simple, non-technical language to help you to master the latest analytical techniques while maximizing your Return on Marketing Investment (ROMI). You'll take your marketing performance to the next level as you discover:
Every marketing department is under pressure to deliver, but some will thrive and some won't. Data-Driven Marketing provides top-to-bottom coverage of what works, what doesn't, and what makes the difference in this important but misunderstood area. Pick up this essential guide today and you'll not only come out on top, but know (and measure) the reason why.
