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Title: Subscription Marketing
Subtitle: Strategies for Nurturing Customers in a World of Churn
Author: Anne Janzer
Narrator: Anne Janzer
Format: Unabridged
Length: 4 hrs and 37 mins
Language: English
Release date: 05-16-17
Publisher: Cuesta Park Consulting
Ratings: 4 of 5 out of 14 votes
Genres: Business, Marketing
Publisher's Summary:
Subscriptions are shifting revenues, reshaping markets, and changing our expectations for how we buy things.
Have you changed your marketing practices to thrive in this new reality?
Subscription Marketing offers creative marketing strategies for sustaining the customer relationships that build long-term success. This book is a practical guide for marketers, start-up executives, customer success management professionals, and executives of establishing businesses adopting or transitioning to a subscription-based model.
Completely revised and expanded to reflect the growing subscription economy.
This completely revised and expanded edition includes:
If your business has a recurring revenue component, you'll want to pay attention to how well you're nurturing subscribers after the sale. This book gives everything you need to align marketing with changing expectations of your customers.
