Please open https://hotaudiobook.com ONLY on your standard browser Safari, Chrome, Microsoft or Firefox to download full audiobooks of your choice for free.
Title: The Content Formula
Subtitle: Calculate the ROI of Content Marketing & Never Waste Money Again
Author: Michael Brenner, Liz Bedor
Narrator: Liz Bedor, Michael Brenner
Format: Unabridged
Length: 1 hr and 18 mins
Language: English
Release date: 01-11-16
Publisher: Marketing Insider Group
Ratings: 3.5 of 5 out of 7 votes
Genres: Business, Marketing
Publisher's Summary:
The Content Formula answers the biggest question currently on marketers' minds: What is the ROI of content marketing? This book provides a step-by-step guide for marketers and is divided into three parts: how to build the business case for content marketing, how to find the budget to establish a new content marketing program, and how to measure content marketing success in business terms.
With unused and wasted content costing B2B marketers alone a whopping $50 billion a year, the time to take a step back and identity problem areas is now, so departments can focus on the areas that yield the most benefit to the bottom line. The Content Formula establishes a way for marketers to prove the exact return on investment they get from content marketing, highlighting its usefulness in any marketer's toolbox.
Available in paperback, on Kindle, as an audiobook, and soon as an online calculator to save you even more time!
