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Title: The Robert Collier Letter Book
Author: Robert Collier
Narrator: John Edmondson
Format: Unabridged
Length: 12 hrs and 12 mins
Language: English
Release date: 11-25-15
Publisher: Majestic
Ratings: 4.5 of 5 out of 13 votes
Genres: Business, Marketing
Publisher's Summary:
The Robert Collier Letter Book is by far the top book on writing sales letters. But it goes beyond that. As every great copywriter knows, these techniques are directly transferable to the Internet, whether through web copy or email or whatever. This book earned Robert Collier the distinction of being one of the greatest marketing minds in history. Robert Collier's sales letters were successful because he wrote to his audience's needs. As an expert in marketing, his sales savvy and writing expertise placed hundreds of millions of dollars in his clients' pockets.
