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Title: Engineering Reverse Innovations
Author: Amos Winter, Vijay Govindarajan
Narrator: Todd Mundt
Format: Unabridged
Length: 31 mins
Language: English
Release date: 07-10-15
Publisher: Harvard Business School
Genres: Newspapers & Magazines, Business
Publisher's Summary:
Slowly but steadily, its dawning on Western multinationals that it may be a good idea to design products and services in developing economies and, after adding some global tweaks, export them to developed countries.
©2015 by the President and Fellows of Harvard College, All Rights Reserved (P)2015 Audible, Inc.
